QUAD CINEMA

The Quad holds an important place in Manhattan moviegoing history: when it opened October 18, 1972, it was the first theater in the city to have multiple screens under one roof. The original ads touted, “A new way to go to the movies”: unlike the competition, the Quad could screen four films at any given time, not just one. This innovation allowed the theater to thrive for decades while many rivals disappeared or replicated its model; it finally gave New Yorkers the range of cinematic options reflective of their hometown’s diversity. 

With our completely reborn Quad Cinema, we intend to honor that legacy. We have maintained the theater’s name, and its DNA, as well as its head projectionist, and its democratic neighborhood spirit.